Top 13 URL Shortener Best Websites for Custom Links In 2021

There are some URL shortener best programs available on the internet that can accomplish this for you automatically. But determining which one is the best may be difficult. Here’s a list of the top 13 URL shorteners available on the internet that you might find useful. When utilizing an online tool, it’s critical to choose the one that’s best for you.

Check out the list of top link shorteners to transform your links into clean, consistent, and clickable URLs and avoid being viewed as spammy or sloppy when you have a valid link to offer. Have you ever been frustrated by the length of a URL while trying to publish it on a social networking site or elsewhere? A URL shortener best might be useful in this situation.


1. JotURL

JotURL is much more than the other URL shortener best; it’s a cost-effective, feature-rich marketing solution for companies looking to optimize their marketing campaign links to generate leads and boost revenue. JotURL has over a hundred features that aim to help you improve every contact with your audience by monitoring and tracking your links to ensure they’re working optimally.

You’re giving your audience a consistent and trustworthy experience by employing branded links. You may increase these branded links with a branded call-to-action message that you can then publish on social media using their Social Opt-in CTA tool.

Price: Monthly plans start at €9, with a discount available for annual subscriptions.


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2. TinyURL

TinyURL is one of the oldest URL shortener best on this list, but that doesn’t mean it can’t still be useful for some website owners. To begin, this internet application is easy to use. Type in the URL you wish to shorten, and it will transform into a small version for you.

Additionally, you can add TinyURL to any browser for quick access and faster link shortening (though I’m not sure that’s feasible!). Since your shortened links don’t expire, you’ll never have to worry about broken links again. In other words, people will be able to access your material indefinitely.

And don’t be concerned about your company’s image. You may change the final section of your shortened URLs before posting them anywhere using the self-branding function.

Price: FREE for all!


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BL.INK is a full-featured URL shortener best tool with an easy-to-use dashboard for monitoring link activity. To better determine where your target audience is and how they’re accessing your material, you may look at traffic by geographic area, device type, language, and even referrer.

You may also learn at this time of day that your clicks receive the greatest interaction. You can also use BL.INK to build unique short links for better branding, and you can try out the beta version of Smart Link to generate highly targeted word-based URLs that will drive visitors to your site and promote conversions.

User permissions may enable you to ensure that only the appropriate team members have access to your URL shortener best tool.

Price: You only pay for what you use with BL.INK’s tiered pricing. 1000 links and 1000 hits per link are included in the free plan. There’s also a custom domain, Zapier integration, and branded links included. Premium subscriptions start at $48/month and include features such as additional users, more links and clicks, priority support, and device/language/location monitoring.


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4. T2M

T2M is another full-service URL shortener best that includes a dashboard with data and link activity for you to examine. You can also build custom-branded, never-expiring links, generate links in bulk to save time and work, and post links to social media with a single click.

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T2M also has the following excellent features:

  • With your connections, you may target certain geographic areas.
  • URLs can be password protected.
  • Link creation is unlimited and metrics may be tracked.
  • There will be no ads or spam permitted.
  • For convenient link management, a simple dashboard with search capabilities is included.
  • Free 404 redirects with the Let’s Encrypt SSL certificate
  • GDPR private CVS import and export tool built-in

Price: The basic plan has a $5 initial cost and is subsequently free indefinitely, with monthly link creation and tracking restrictions. Premium subscriptions begin at $9.99 a month and include advanced features.


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5. Firebase Dynamic Links.

Google’s Firebase Dynamic Links is a new URL shortener best. It allows you to build dynamic, shortened URLs to increase the number of app installations. You may create links that direct visitors to the same page on the mobile app as they did on the mobile website. That will assist you in converting more users of your mobile web app into users of your native mobile app.

A/B testing, cloud messaging, sophisticated analytics, infinite dynamic connections, and more are just a few of the unique features it offers. Increase app user base and income. The Google URL shortener best also provides API references for web, iOS, and Android.

  • Efficient Marketing: Users may view the same marketing information in the app. They see on your PC campaign due to dynamic links.
  • Desktop Users Should Migrate: To install the mobile app, send URLs to cellphones through text messages.
  • Back-up URL: If the app isn’t installed on the user’s smartphone, prompt them to do so.

Price: Firebase Dynamic Links is 100% free for use.


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YOURLS (Your URL Shortener best) is a free URL shortening service. You may use both private and public links to use it. Its simple PHP scripts can also assist you in running your own URL shortening business.

It also has a fantastic plugin architecture that allows you to add new custom features. YOURLS allows you to establish links using sequential or custom URL keywords. It also includes advanced analytics for tracking a variety of factors, such as referrers, historical click data, and geo-location.

  • Bookmarklets: Create and share short links with ease with Bookmarklets that you can keep in your browser.
  • Developer API: With the developer API, you may customize and add new features to the program.
  • Output Formats: Provides a variety of output formats, including XML, JSON, and plain text.

Price: YOURLS is an open-source platform. Thus, it’s 100% free to use.


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7. AdFly

AdFly is a URL shortening service that is available for free. It not only shortens links but also monetizes them. Simply register and establish an account. It will then assist you in earning money every time a user clicks on a shortened link. Post your links on numerous social media networks such as Facebook, Twitter, and LinkedIn.

You’ll also be able to advertise safely and without the use of pop-ups. AdFly also allows you to track the success and stats of your links, allowing you to make data-driven marketing decisions.

  • Safe Advertising: It provides safe advertising by screening adverts 24 hours a day, 7 days a week by anti-malware and virus servers.
  • Fraud Filter: This guarantees that only legitimate traffic will be directed to your links, resulting in a higher return on investment.
  • API: Using the Adf.ly API, you can instantly create Adf.ly links from your website, widget, or app.

Price: AdFly is an open-source and free URL shortener tool.


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8. Tiny.cc.

Another simple URL and link shortening tool is Tiny.cc. Put your long URL into the text field and select the ‘shorten’ option from the drop-down menu. That will generate a shortened URL in a matter of seconds. You may also change the appearance of the links.

Tiny.cc also allows you to establish smart targets that automatically redirect users based on their language preferences. You may also use retargeting pixels to track the effectiveness of your ads and increase your ROI.

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You may also utilize Tiny.cc domains if you don’t have the funds to purchase a branded domain. For greater branding and visibility, it also allows you to generate vanity URLs and keyword-rich short links. To make the connection more trustworthy, you might put your company’s name to it.

  • Logo Exhibit: Make a bigger impact on new users, including a logo sample in your shortened URLs.
  • Efficient Management: A single account may use to manage numerous clients and custom domains.
  • Bluetooth Low Energy (BLE): Use BLE Beacons to create short connections for asset monitoring and proximity marketing.

Price: Tiny.CC has four paid (monthly payment) plans:

  • $5 per month for the basic plan; $25 per month for the business plan
  • Monthly fee: $44
  • Quote-based business

The freemium plan is also available. The free plan, on the other hand, gives a link that will soon expire. Paid plans, on the other hand. Allow us to create non-expirable connections that you may change afterwards. Annual billing saves you 8.3 percent over monthly billing.


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9. Rebrandly

Rebrandly is a prominent URL shortener best and ClickMeter sibling business. A client base that includes businesses like Shopify, PayPal, and Lamborghini has produced over 1 billion links. The program has some of the same capabilities as ClickMeter, but it’s a lot lighter in general.

Rebrandly, unlike many of the other tools on this list, is meant to assist you to promote lengthy links using your own branded shortened domain rather than providing one of its own. It’s not a feature, but rather the brand’s core goal.

Another important element of this product is collaboration. It enables your staff to establish new links at their leisure and share old ones. In addition, the application collects data for individual team members and reports on who gets the most clicks and from which countries they originate.

Tracking and redirection are also provided. For a single link, you may create numerous landing pages. The ones to which visitors direct might vary depending on where they are, what sort of device they are using, and other factors.

  • There are no limits to how many redirects you may make.
  • Every month, up to 1.5 million clicks record.
  • More than 150,000 branded connections are available.
  • Up to 20+ branded domains are available.
  • Make URLs your own.
  • Allow members of your team to generate and share links.
  • Link history, the total number of clicks, click location, and more are all displayed in analytics and reports.
  • Google Analytics UTM Builder.
  • Tags can help you organize your connections.
  • To retarget visitors, use tracking pixels.
  • There are more than 50 integrations.

Price: With Rebrandly’s free edition, you may build up to 500 links, utilize up to five custom domains, and track up to 5,000 hits each month.

Premium options start at $29 per month or $288 per year, with the latter offering a 16 percent savings. This package gives you access to a variety of premium features, including the ability to generate up to 5,000 links and track up to 25,000 clicks. Unfortunately, link tags are only accessible in the Pro and above plans, which cost $69 per month or $696 per year.


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10. Linktree

Linktree isn’t just another URL shortener best. It’s a service that allows you to add a list of links to your profile. You add them to your Linktree instead of listing all of the links you wish to promote on each social post or profile. The Linktree URL is then added to your social bios.

This tool is perfect for sites where you can only add one link to your profile, such as Instagram. The nicest aspect is that Linktree provides a compact and user-friendly URL structure (e.g. linktr.ee/yourname) that resembles a reduced link. You won’t have to add a big, spammy-looking URL to your Instagram profile. It also includes stats that show you which links get the most clicks and how much traffic your Linktree profile receives.

Price: Free; $6/month (Pro); Custom (Enterprise)


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11. Polr

Polr is an open-source project that allows you to create and run your URL shortener best. However, keep in mind that this will most likely only work for people with a technical understanding of PHP, Lumen, and MySQL.

This link shortening tool has a clean and modern design, restricted incoming traffic features for evaluating link activity, and unique domain name branding to help you develop your brand among your target audience.

A demo website is something that many URL shortener best don’t give, so you can try out the tool before committing to it. And, if you want to make managing your short links a breeze, all you have to do is register.

Price: FREE


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12. Short.io

Check out Short.io if you’re looking for a URL shortener best that prioritizes your branding. You may use your domain to generate, customize, and shorten links with Short.io. It’s never been easier to create and track branded URLs, and Short.io offers a beautiful library of tutorials to take you through every aspect of the platform.

Short.io excels at analyzing and tracking your connections, which is a crucial function. Their clickstream function tracks data from each click in real-time, including nation, date, time, social network, browser, and other factors. You may also examine your data in easy-to-understand graphs, tables, and charts by selecting the ‘statistics’ option.

Small and large enterprises are not forgotten, and with their team function (Team/Enterprise plan only), you may add Short.io users as team members inside your plan. You may assign several roles to your team members, such as owner, admin, user, and read-only.

Each team member will be able to view and complete a specific set of tasks depending on the job they are assigned. The ability to redirect users to different pages on your site based on their geographic location is a very valuable feature. Panasonic employs Short.io in this manner.

Price: A free package with restricted features is available. Paid plans start at $20 per month with a 17 percent yearly discount.


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13. Bitly

Bitly is one of the most widely used URL shorteners best site. One of the reasons for this is that it does not necessitate the creation of an account. You may also make as many short connections as you like. You can track link clicks, click locations, and even top referrers using Bitly. That is useful for fine-tuning your campaign’s efforts and sharing your content where it’ll be viewed and interacted with the most.

You can also combine Bitly with Zapier to automate additional apps that support Zapier, which will help you streamline your marketing efforts even further. To protect against third-party manipulation, each link you establish with Bitly is secured using HTTPS. Your target audience will never have to worry about their short links hijacking and leading them somewhere else.

You can also design QR codes, use mobile deep links to direct the appropriate people to the right information at the right moment, and replace the bit.ly part with your brand if you want to.

Price: Without an account, it’s free to use. Create a free account to make generating and managing connections easier. Premium options start at $29/month and include a personalized domain and additional branded connections.


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As with other goods, choosing a URL shortener best boils down to two factors: your budget and the purpose for which it will be used. For starters, there are a few free and low-cost choices on this list. When it comes down to it, most of the URL shortener best on this list are very similar.

Once you’ve chosen a pricing point, you’ll probably want to check out their user interfaces via free trials. And thorough evaluations to get a better idea of how each one works in practice. Consider whether the tool shortens URLs in the way that you want and whether branded URLs are available at a reasonable price.

If you decide to take advantage of free trials, search for evaluations in each tool’s reports or write your own. Finally, if your marketing team consists of more than one person, examine each tool’s collaboration features.