Best Aggregator Business Model: What Is It and How Does It Work?

A content aggregator business model website is a site where gathers Information from other sources across the Internet and puts the data in one place where users can access it. The data collected can be based on several things, depending on the channel or platform it’s pulling from.

A certain hashtag. A certain user account. A content aggregator business model is a separate or organization that gathers web content from many online platforms for reuse or resale. They come in two kinds: Those who generally collect news from various sources for their websites.

Those who gather and distribute news for customers. News aggregator websites permit users to show news and updates from various sources at one convenient location. They fetch the Information, organize them in tags/categories, and view it in the correct order for easier consumption.


aggregator business model


1. What Is The Aggregator Business Model Website

Aggregator Business Model is a network model where the aggregator firm gathers the data about a specific offering provider, sign contracts with such providers, and sell their facilities under its own brand. Since the Aggregator is a brand, it gives the offering which has uniform quality and cost, even if various partner providers offer it.

The offering providers do not ever become Aggregator’s employees and continue to be the owners of the product or service provided. Aggregator business model just supports them in marketing in a unique win-win manner. Firstly, the aggregator website firm makes a network of partnerships that supply the Information to the Aggregator.

The aggregator business model and partner decide on terms (commission charges) and then set up systems. The aggregator business model refers to a business method used by dissimilar ventures in the web-based business space, wherein such businesses accrue data on clear products and enterprises from dissimilar contending sources in the market through their online stage.

Terms usually include of aggregator business model:

  • Branding Terms
  • The standardized value is required by the Aggregator
  • The Commission, or
  • Take-Up rate
  • Other terms depend on the industry and the Aggregator involved

Often, the aggregator business model works because all the main players operate on the platform, and the Aggregator then commands a significant value benefit to the customer.


2. How Does The Aggregator Business Model Work

It is a networking e-commerce business model where this firm, known as an aggregator, brings collected, same place, data, and information about a specific good or service offered by several competing providers. The Aggregator makes the providers its partners and sell their services or goods under its brand.

Theoretical explanation of this aggregator business model is simple:

  • Aggregator visits the offering providers.
  • Aggregator promises them additional clients and offers a partnership strategy.
  • Service providers are now the partners.
  • Aggregator’s business model builds up his brand and tries to attract customers through many advertising strategies.
  • Customers purchases through the Aggregator.
  • Partners get the customers as challenged.
  • Aggregator receives the commission.


3. How Does The Aggregator Business Model Make Money

The profit age in an aggregator business model is like that of the market business model. The partners of the organization are the source of the income. The organization produces income through commissions which are paid in one of two different ways: The organization causes an imprint upon the partner cost.

The partner fixes the cost, and the aggregator firm gives the last cost estimate to the clients, including their growth, for example, 20%. The organization takings a benefit rate for every purchase from the partner. This is equal to a partner commission; however, it generally has stricter terms and conditions due to the data.

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The income generation in an aggregator business model is the same as that of the market business model. The associates of the company are the source of the income. The company produces money through commissions which are paid in one of two ways:


  • The company makes a mark-up on the partner price. The accomplices fix the price, and the aggregator firm quotes the final cost to the clients after adding their mark-up.
  • The company takes a commission rate per purchase from the accomplices. This is similar to an affiliate commission but generally has stricter terms and conditions because of the data.


aggregator meaning


4. How Does Aggregate Operate

Although aggregators belong to the two-sided marketplaces, they operate differently from a marketplace business method that powers Amazon, eBay, etc.


5. Aggregator Revenue Model

Now you can get a pure idea of the aggregator model, but do you know how this model creates money? So, the aggregator money model depends initially on the kind of business offerings it offers. There are generally two kinds of money creation models for aggregators. 

5.1 Fixed Commission Model

Akin to the Uber money-making model, the aggregator operator charges a fixed benefit for helping each transaction the partner provider creates by its platform. This benefit can be defined as the fee an aggregator charges for every client a partner provider creates via the aggregator platform. 

5.2 Added Take-up Rate Model

Akin to the Airbnb money-making method, the accomplice’s providers quote the minimum price for their offerings. And then, the aggregators, after adding the take-up rate, display the final price to the buyers. This method has dynamic costing that varies according to the season, business stage, demand, etc. And discounts also play an important role in the calculation of the total income produced by the Aggregator.


6. Partnership Model

The offering providers are not the workers of the Aggregator. They act as associates to the business. Accomplices always had the freedom to receive or to reject the offer provided by the Aggregator.

  •  Customers

Customers are offering buyers from the target clients of aggregators. But the aggregator business method runs on a two-fold client plan anywhere the business has to cater to its offering’s consumers and has to please its accomplices as another set of clients. This is because the accomplice also has a choice to select the participants over the company. Hence, the company builds its brand in such a way so as to interest both of the parties to use this platform and develop a network effect.

  • Industry

All the offering providers belong to similar manufacturing. The Aggregator gathers the offering providers of a single industry and organizes them under its own brand, like Airbnb for Hotels, Uber for taxis, Oyo for hotel rooms, etc.

  • Brand

Aggregators spend most of their income building up a brand. This brand has certain notable structures like – value, cost band, on-demand delivery, etc. All the goods/services are provided under a single brand but by dissimilar providers. Branding is done at every customer touchpoint to have a recall value.

  • Quality

The Aggregator struggles to provide a standardized value to each user. It usually has value assurance teams that make sure quality is preserved.

  • Contract

A contract is signed between the Aggregator and the goods/service provider with all the partnership and commission terms. The terms provide a win-win condition for both parties. The partners focus on providing quality goods/service to the clients and the Aggregator focus on advertising and making more leads for the accomplice.

Terms usually include:

  1. Branding terms,
  2. The standardized value vital by the Aggregator,
  3. Commission terms (Uber Business model) or take-up rate terms (Oyo Business model)
  4. Other terms dependent on the manufacturing and the Aggregator included
  • Pricing

Aggregators are dissimilar from a market (like Amazon, Alibaba, Flipkart, etc.). They have the liberty to provide offerings for standardized prices or price bands, and some can even set their own expense. For example, Uber has a definite price per kilometer, and Oyo sets its price using the take-up rate pricing strategy.

  • Competition

Competition in the aggregator business method is tough to manage as similar partners might work for competitors.


7. Different Types of Aggregator Business Model

7.1 Social Content Aggregator

As the name suggests, the social content aggregator business model is the aggregator tool that gathers relevant content from several social media platforms. Half of the global people usages social media; there is infinite content that no one can ever access if they don’t use filters or tools that filter it out. Even social media software or websites do not view to you all the content existing on their platform; otherwise, you will get overloaded with data.

7.2 News Content Aggregator

The Second Aggregator is a news aggregator; it gathers news from several platforms and views them on websites. With a plethora of news published on the Internet universal on different platforms, it becomes hard for you to find the vital news. News Aggregator tools like Google News, Feedly, Flipboard, and All top gather the latest news and represent them according to the category as well as location-specific according to the users.

7.3 Video Content Aggregator

You may receive some ideas from the name itself; video aggregators collect relatable videos from one place that you like to watch. There are so many videos available on the Internet that it will take your life, and even then, you cannot watch all the videos.

7.4 Audio Content Aggregator

Audio aggregators gather audio from available on the web and give you in one place. If you want to gather any specific data of audio Information from the Internet amongst millions of audio media, an audio aggregator is for you. For example, you can gather music data of the specific band, genre, singer, writer, category, or any other filter. Some people usage audio content aggregators to gather audio that the customer is seeing for and view on their website for ease to the audience. 


8. How to Build an Aggregator Website

With the samples of news aggregator websites out of the way, let’s now discuss how to build your aggregator website on WordPressTo make an aggregator site, you’ll require a minimum of a few key ingredients:

  • Domain
  • Quality hosting
  • A good WordPress news aggregator theme
  • A WordPress RSS aggregator plugin to importation news feeds
  • Purchase quality hosting and install WordPress

A news aggregation website isn’t specifically store-heavy, but in addition to confirming a good front-end user knowledge with fast page load times, your site will be continuously running RSS feed import procedures in the background, which creates rock-solid hosting doubly significant. When you’re just getting started with your aggregation website, Bluehost is a good option because it’s affordable (from $2.95 a month) while still marking highly in several performance tests.

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  • Domain

A domain name is a documentation string that defines a realm of administrative autonomy, authority, or control within the Internet. Domain names are used in several networking contexts and for application-specific naming and addressing goal. 

There are a number of WordPress news aggregator themes out there. Here are some free and premium themes that can help you get started.

  • Neve
  • Extra
  • WP- Drudge
  • Choose a WordPress news aggregator theme

Your website’s theme dictates how it shows to your clients. Because you’re aggregating content, rather than making your content, your theme wants are a little bit dissimilar to the normal WordPress user’s. There are several WordPress news aggregator themes out there. Here are some free and premium themes that can support you get started.

  • Install a WordPress RSS Aggregator Plugin

After the theme is set up, the next step is to find a way to put your news aggregation on automatic pilot. The simplest path to do that – and the way other news aggregator websites often do – is to use a WordPress RSS aggregator plugin to automatically import RSS feeds into your WordPress site. Most news organizations provide RSS feeds of their content, so by setting up numerous RSS feed imports; you can automatically aggregate news onto your site.

  • Extend with Additional Plugins for Social Media

Dependent on your target for your site, you may want to add additional plugins to improve your website’s functionality. Because of how current news items are on Facebook and Twitter, it might be helpful to integrate your site with Facebook and Twitter to support your readers share the content they find.


9. How Do Aggregators Attract Buyers

Usually, an aggregator business model is well-known to target and resolve a common issue and attract buyers. For example, taxi booking was far more quarrelsome and haggle-loaded before the rise of Uber. Uber solved this common issue by developing an aggregator platform and listing individual service providers under its brand name.

Along with making an on-demand service platform, Uber organized this unorganized and populated business sector, thereby creating a successful flourishing business model. It interested a large number of consumers to the Uber platform. 

How to monetize websites with curated and aggregated content:

  • Free cost for access to the content

If you are curating an exact area of attention (Health and Fitness, Recipes), you can make and sell your eBook or a paid article.

  • Affiliate Marketing

You can reach out to sites selling services or goods and let them know about your niche curated content. The value of traffic on such niche sites is high, and the conversion rate would be great. You can use this as a pitching point and receive direct ads.

  • Advertising

Monetize your site by placing ads. You may start with AdSense and discover different kinds of advertisements like native ads and video ads. You may also use the traditional standard banner ads, video pre-roll spots, or native ads.

Place ads on search result pages as aggregated content works with keywords and is effective in searches. You may also add additional income streams in the form of non-standard advertisements like sliders, anchors, in-text ads, and custom leave-behind ads.


10. Benefits of Using Aggregator

  • Cost and Time Effective

Manually collecting related Information from the web takes many time and effort. Fetching all the associated data available on the Internet may take months or even years if the topic is wide.

  • Customized Content

One of the good parts of using a content aggregator is that it contains editing options. You can set a content aggregator based on your information collection priorities, and it will gather only that content you set as the priority. For example, if you need to collect social media feeds on a specific hashtag, the connect Aggregator will support that. 

  • Easy to Collect Information

Content aggregators offer a platform from where you can manage related content in no time. It has not ever been simple to collect so much more data in one place within a fraction of seconds. But with the content aggregator, it is a simple procedure to manage all the related Information from several platforms and in any amount from the web.

  • Competitors Analysis

Another significant profit of using content aggregators is that they can do participant analysis by checking their content spread all over the web. You can use a content aggregator to analyze the content plan all over the web. With aggregators’ support, you can check how they work on social media, what their clients are talking about, and gather reviews to check how participants are doing. Using a content aggregator, you can make your strategies accordingly and perform better than your competitors.

  • 5 Better Interaction

As people are looking for relevant data, providing accurate information about what the customers are looking for on your website will improve your traffic engagement and interaction. Collecting and displaying relevant data help your visitors get important Information from your website.

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